Career Christensen Engineering Innovation 
N2Growth Blog
JUNE 14, 2010
While much has been written about corporate vision, mission, process, leadership, strategy, branding and a variety of other business practices, it is the engineering of these practices to be disruptive that maximizes opportunities. So why do so many established and often well managed companies struggle with disruptive innovation?
Deming Institute
JANUARY 19, 2017
In Clayton Christensen’s new book, Competing Against Luck , the authors delve into the importance of gaining a deep understanding of what your customers desire. Some are little (pass the time while waiting in line); some are big (find a more fulfilling career). We all have many jobs to be done in our lives.
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N2Growth Blog
JANUARY 13, 2011
As a result of our conversation, I decided to dust-off an old post, give it a few updates, and pass along my thoughts, which can be best summarized as “ Ideas Don’t Equal Innovation. “ It is my hope to help dispel the myth that ideas are inherently good things.
Harvard Business Review
AUGUST 22, 2011
Notwithstanding the considerable career and financial (I am the primary breadwinner) risks involved, it was time to leave my comfortable perch and become an entrepreneur. Or as thought leader Jennifer Sertl writes, "innovation ultimately begins on the inside.". The term "disruptive innovation" has become an industry buzzword.
Harvard Business Review
OCTOBER 25, 2011
Bob is the Managing Partner of The Re-Wired Group in Detroit, an innovation incubator and consultancy specializing in demand-side innovation. An engineer, designer, serial entrepreneur, investor, and researcher, he has developed 1,000+ products/services and has collaborated with Clay Christensen at HBS for more than 15 years.
Harvard Business Review
OCTOBER 11, 2013
Four years ago, Craig Hatkoff, co-founder of the Tribeca Film Festival, approached me about a brainstorm: an event recognizing and celebrating breakthrough innovators. When I suggested to Clayton Christensen that we partner with Hatkoff to create the Tribeca Disruptive Innovation Awards , Clay’s response was : I trust you Whitney.
Harvard Business Review
JUNE 23, 2015
The executive team of a consumer healthcare company had concluded that the rise of new competitors meant the company needed to up its innovation game. A creativity consultant said to signal that it was a new era in the organization, all of the top executives should dress up as innovation superheroes. The problem was clear.
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