N2Growth Blog
MARCH 23, 2010
I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.
N2Growth Blog
APRIL 2, 2010
Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside. Having advanced keyword search tools (knowing when someone's talking about you or your product), identifying key influencers (say, on a Twitter list), and really looking at social media through a CRM lens (vv.
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Harvard Business Review
MAY 16, 2017
You’re ready to make a career move, up to a higher level or into a different industry or an entirely new field. Built systems — financial, HR, CRM, PM — to ensure orderly expansion from ten to 150 employees and one U.S. But your current title doesn’t match the titles on the job postings that most excite you.
Harvard Business Review
APRIL 15, 2013
Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. How could this be?, Digital marketing provides targeted reach and measurable impact.
Harvard Business Review
DECEMBER 13, 2017
If the company is building a SaaS CRM, there may be more requirements around experience with go-to-market and customer lifecycles than how the product itself is built. Developing core competencies will be an ongoing activity throughout your career and leveraging EQ will ensure a more positive experience.
Harvard Business Review
OCTOBER 16, 2018
ConnectMe leverages the world’s leading CRM cloud solution, Salesforce, to help organizations navigate the changing workplace and deliver an exceptional employee experience. And we’re constantly innovating on it. A company that’s growing must be able to retain its talent and show them different career paths.
Harvard Business Review
MARCH 23, 2015
We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation. If you could give your younger self one piece of career advice, what would it be? I would actually argue that this is pretty far off base. We want to win.
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