LDRLB

JULY 31, 2013

Lisa Bodell, the CEO of the global consulting firm future think , runs an idea generation exercise that leverages the efficacy of this other-directed creativity called “ Kill the Company.”

Innovation 167

Innovation Creativity Participative Idea Generation 167

Leading Blog

DECEMBER 13, 2019

Grounded in solid research and three decades of entrepreneurial experience, this book has one purpose: to teach you how to be both the boss everyone wants to work for and the high achiever every CEO wants to hire—all without drama, stress, or endless hours in the office. Blog Post ). Blog Post ). How do you weather disappointment and failure?

Books 236

Books Leadership P&L Learning-by-Doing 236

Harvard Business Review

MARCH 22, 2013

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

Marketing 17

Marketing Metrics Agility Budgeting 17

Harvard Business Review

MARCH 22, 2013

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

Marketing 10

Marketing Metrics Agility Budgeting 10

Harvard Business Review

DECEMBER 10, 2010

For example, we'll ask candidates to develop an innovation strategy for the CEO of a major beverage company, synthesizing insights from the market conditions outlined in a beverage industry trend report (which we provide). Once the candidate has devised a strategy, have her present it to your team as if she is presenting to the CEO.

Innovation 15

Innovation Chief Operating Officer Christensen Objective 15

Harvard Business Review

JULY 20, 2018

Without realizing it, even well-managed businesses versed in modern management practices can generate an environment that is hostile to innovation. For all of these reasons, large companies need to have a distinct Innovation Unit headed up by a senior executive who ideally reports to the CEO.

Innovation 10

Innovation Incubator Stage-Gate Idea Generation 10

Harvard Business Review

JUNE 8, 2018

In 2016, former American Express CEO Ken Chenault tasked chief human resource officer Kevin Cox with finding new opportunities that would drive innovation and revenue growth. They convened the program’s top 75 performers — many still fresh out of business school — for a three-day stint of idea generation and problem solving.

Development 12

Development Participative Conference Innovation 12