Harvard Business Review

JULY 17, 2014

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

Finance 12

Finance Marketing P&L ROI 12

Marshall Goldsmith

FEBRUARY 8, 2018

Authority on new technology and communication. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Darek Lenart – Senior VP HR, Finance MasterCard. Claire Diaz-Ortiz – Technology innovator and speaker. Alex Osterwalder – Co-founder Strategyzer. Faculty of Columbia Business School. Entrepreneurs.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

MARCH 15, 2016

This, in turn, is triggering a shift in the perceived role of the CFO — from bean counters to planters of seed corn. Redefining the CFO role. After all, it’s the CFO who typically sets expectations about growth to investors and then allocates resources to ensure their organizations deliver. ” Many did.

Short-term 8

Short-term Long-term CFO Wiseman 8

Harvard Business Review

APRIL 16, 2012

This raises the question of whether retaining strategic cash makes economic sense and should be viewed as a legitimate corporate finance tool in today's environment. Often citing the maxim that "cash is king", CFOs know that strategic cash can enhance shareholder value in various ways. Arguments for Strategic Cash. It can: Save Taxes.

Company 13

Company Cost of Capital Finance Long-term 13

Harvard Business Review

AUGUST 23, 2012

For highly regulated sectors like finance, social media can be a legal minefield. These hurdles aren't unique to financial services — insurance, pharmaceuticals, health care and government all face regulation, to name a few examples. Just ask Gene Morphis, ex-CFO of clothing retailer Francesca's.

Compliance 15

Compliance Media Compliance Officer Policies 15

Harvard Business Review

AUGUST 22, 2014

company takes on the legal identity of foreign subsidiary, usually in order to reduce its taxes — has become about as controversial as corporate finance topics get. When I’m talking to corporate CEOs, CFOs, and board members, I don’t see the major multinationals planning to bring that cash back to the United States.

Globalization 8

Globalization CEO System Offshoring 8