Strategy Driven

APRIL 8, 2019

The reason people searching for holiday homes are able to find these websites online is that every vacation rental website out there has a dedicated digital marketing team and budget to bring traffic to their website. However, now you can use vacation rental website builders to manage all these websites centrally.

How To 51

How To Software Channel Management Books 51

Harvard Business Review

OCTOBER 31, 2016

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Marketing 8

Marketing Channel Management Incentives Survey 8

Harvard Business Review

FEBRUARY 12, 2016

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. Here are some of the lessons we’ve learned: Centralize your social media team.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

MAY 2, 2011

The parallels to business are likely obvious to you, but let's just complete the picture: Between the creation of a new idea and that idea becoming a new market reality, many different decisions and actions need to happen. Alignment is always behind a winning market situation. the goals are aligned.

Brand 15

Brand Energy Price Long-term 15

Harvard Business Review

MAY 15, 2018

Only a minority of firms is well ahead in planning and preparing a UK market strategy. The sooner firms have a Brexit plan, the faster they can focus on managing these competitive dynamics. Create a strategic Brexit team. The company should look to bring in staff from other markets to apply their skill sets and ideas.

Planning 8

Planning Supply Chain Strategic Planning Workshop 8