Rich Gee Group

APRIL 13, 2023

Unpacking the Science Behind How We're Convinced and How to Use It Ethically As social creatures, we often seek shortcuts to navigate our complex world. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process.

Influence 195

Influence Cialdini Books Ethics 195

Coaching Tip

OCTOBER 8, 2014

Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993). What is a reciprocity advantage and how can an organization achieve this? Nothing more, nothing less.

Cialdini 117

Cialdini Competitive Advantage Social Capital Maturity 117

Lead on Purpose

FEBRUARY 23, 2013

Many studies have been done about the science of persuasion, and Robert Cialdini is perhaps one of the most respected experts in the field. He has distilled persuasion in to 6 principles that have been widely adopted in the field of marketing. With these short principles of persuasion, we hope to put those experiences in the past.

Cialdini 253

Cialdini Consensus Bond Cooper 253

Coaching Tip

APRIL 1, 2013

Organizational psychology has long concerned itself with how to design work so that people will enjoy it and want to keep doing it. Baker says that, "Many people conceive of their business dealings as spot market exchanges--value given for value received, period. Nothing more, nothing less.

Social Capital 139

Social Capital Cialdini Mentor Incentives 139

Harvard Business Review

OCTOBER 11, 2012

I've only included books I've actually read, and I tried to compile a list that includes history, literature, psychology, and how-to. Robert Cialdini, Influence: The Psychology of Persuasion. But if I had to focus on a short list for young business leaders, I'd choose the 11 below. Covey, The Seven Habits of Highly Effective People.

Books 22

Books Cialdini Christensen Collins 22

Harvard Business Review

OCTOBER 11, 2012

I've only included books I've actually read, and I tried to compile a list that includes history, literature, psychology, and how-to. Robert Cialdini, Influence: The Psychology of Persuasion. But if I had to focus on a short list for young business leaders, I'd choose the 11 below. Covey, The Seven Habits of Highly Effective People.

Books 17

Books Cialdini Christensen Collins 17

Harvard Business Review

JANUARY 26, 2015

Here’s how to recognize when it’s time for your business relationship to end. But over time, I became less interested in the tactical – calling up reporters to come to press conferences – and more interested in media and marketing strategy. How to be more productive at work. You and Your Team.

Cialdini 8

Cialdini Consultative Marketing Strategy Media 8