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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

Maintaining strong internal and external relationships, influencing organizational changes, and fostering a culture that embraces innovation are all paramount. They must oversee revenue generation and harness data insights, technology advancements, and innovative thinking to improve commercial functionalities.

Trends 293
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Quantum Marketing

Eric Jacobson

An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.” However, the marketing world has evolved since the early days to now be significantly data-driven and technology enabled. Every single time.

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Quantum Marketing

Eric Jacobson

An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.” However, the marketing world has evolved since the early days to now be significantly data-driven and technology enabled. Every single time.

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How to Make Sustainability Every Employee’s Responsibility

Harvard Business Review

Companies can fill this need and gain competitive advantage by transforming their stakeholders from bystanders to owners and make sustainability, including as it pertains to social good, part of their purpose. My framework for creating such sustainability ownership has three phases: incubate, launch, and entrench.

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How to Improve the Customer Experience Throughout Their Journey

Strategy Driven

These should include text, email, and social media, depending on which your customer is most comfortable with. Younger age groups may prefer to use social media while those over 40 might prefer to call customer care. The industry you’re working in can also influence the channels you choose to use. Benchmarking and Evaluating.

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The Rebirth of the CMO

Harvard Business Review

And that same transparency has radically shortened the shelf life of any new competitive advantage. “We’ll McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. Marketing'

P&L 10
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The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Driving competitive advantage through stakeholder engagement. Building Customer Loyalty. These require sophisticated, sustainability-based management. Some 62.4%