Harvard Business Review
MAY 18, 2015
For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. To become more agile, s tart by rethinking your competitive intelligence process.
Harvard Business Review
MAY 1, 2014
Big companies have it easy when it comes to gathering and utilizing competitive intelligence. It can be as simple as a shared file on Google Docs or Sharepoint, or a company-developed wiki. To make this data useful, designate someone at the company to take control of competitive intelligence. Use social media.
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Harvard Business Review
SEPTEMBER 18, 2013
Second, think creatively by developing new mental models; audit — and then question — your organization’s fundamental beliefs and assumptions. These are only sample questions — you should develop others based on the current needs of your organization. What would be missing?
Harvard Business Review
JUNE 21, 2013
Note that we can trace the origins of the IoT to the early efforts by engineers in Original Equipment Manufacturers (OEMs) to find ways to monitor, objectively and in real time, how the machines they designed for customers actually performed in the real word. Ask ''why'' something should be connected before connecting it. Who will benefit?
Harvard Business Review
FEBRUARY 24, 2014
The perspectives and intuitive customer insights that come from having diverse employees — particularly employees who share cultural connections with customers — is real competitive intelligence. Much of the insight and global perspective American companies need to be competitive can be found on U.S. college campuses.
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