Harvard Business Review
MAY 18, 2015
For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. To become more agile, s tart by rethinking your competitive intelligence process.
Harvard Business Review
MAY 1, 2014
Big companies have it easy when it comes to gathering and utilizing competitive intelligence. To make this data useful, designate someone at the company to take control of competitive intelligence. If you make competitive intelligence everyone’s responsibility, it will be forgotten. Use social media.
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Harvard Business Review
SEPTEMBER 18, 2013
For instance, Google’s original aspiration was to build the best search engine ever; arguably the organization achieved that. Megatrends, large social, economic, political, environmental or technological changes likely to have major impact across a wide range of areas, can be a very useful tool to help spark new possibilities.
Harvard Business Review
APRIL 2, 2012
They are the fuel in the engine of the networked world. Now you can line them all up, from social media, consumer insights, competitive intelligence, marketplace measurement, sales, and distribution. The big difference this year is not the technology," Joe Rospars, the campaign's social media chief said.
Harvard Business Review
JUNE 21, 2013
Note that we can trace the origins of the IoT to the early efforts by engineers in Original Equipment Manufacturers (OEMs) to find ways to monitor, objectively and in real time, how the machines they designed for customers actually performed in the real word. Why Businesses Should Share Intelligence About Cyber Attacks.
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