Competitive Intelligence Management Marketing Succession 
Harvard Business Review
NOVEMBER 26, 2013
The vast majority of your marketing data, whether from purchases or surveys, tells you about your business customers’ past behaviors. Your job as a manager is to know what your customers will do next month or next year. My colleagues and I have seen numerous examples of sales forces gaining important competitive knowledge.
Harvard Business Review
MAY 23, 2012
The recent disclosure of a multi-billion dollar trading loss at JPMorgan Chase reminds us again of the challenge and complexity of risk management, the subject of our June 2012 HBR article, "Managing Risks: A New Framework." Each requires customized risk management processes. The compliance-oriented risk manager of a failed U.K.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
JUNE 13, 2017
Whether it’s the customer relationship management platforms used by sales teams, enterprise resource planning software used by purchasing teams, or the account-based marketing technology employed by marketing teams, the business intelligence platform can recognize a unique URL and attach it to clean, usable data.
Harvard Business Review
APRIL 13, 2015
Sales managers have a difficult relationship with luck. They’ve seen it occasionally give a lift to morale, but they’re probably familiar with studies showing that attributing success or failure to random outside factors drains salespeople’s willingness to try new strategies. Gathering competitive intelligence.
Harvard Business Review
JANUARY 26, 2016
For more than 30 years, most large corporations worldwide have adopted competitive intelligence (CI) as a way to expedite good decisions. We recently conducted a survey of CI managers and analysts who’ve been through our training program to see how much their findings influenced major company decisions, and why.
Great Leadership By Dan
NOVEMBER 6, 2007
There are inherent risks and pitfalls that can be avoided or need to be managed. This guide was developed as a way to ensure successful 2X2X2 executive developmental job changes and be a vaccination against possible derailment. I discovered that this is what’s really required of a General Manager – you can’t know it all.”
Harvard Business Review
NOVEMBER 25, 2015
The idea for the business came to Nadav Sharon, a former Israeli Navy cook living in San Francisco and managing a small family pizzeria, when he realized how much time he was wasting taking endless phone orders. But Eat24 managed to bootstrap their app anyway. Here’s how. Go after “undesirable” media.
Expert insights. Personalized for you.
8 
Let's personalize your content