Harvard Business Review

NOVEMBER 23, 2011

If you're a retailer and you're not generating a non-stop flow of customized, interactive content, the writing's on the wall: Publish or perish. Here are four publishing approaches retailers are trying: The Mass Publisher. Mass publisher retailers create content of broad interest to their customers. Just look around.

Brand 15

Brand Retail Fashion Supply Chain 15

Harvard Business Review

DECEMBER 30, 2016

One applications outsourcing team, for example, proposed a clever UX tweak to help optimize a global fulfillment process their company managed for its biggest client. Instead of prioritizing process optimization around inventory management, UXes dedicated to cultivating loyalty, trial and ancillary services evolve.

Process 12

Process Competitive Advantage Outsourcing Supply Chain 12

Harvard Business Review

MARCH 1, 2013

And it’s likely to stay that way until a start-up comes along that manages to make mobile dating not weird by offering women — and the men they want to meet — control, incredible filters, and clarity of mission. Until then, [women are] left to scroll through page after page of unappealing options.”. BONUS BITS: Finally!

Mass Marketing 8

Mass Marketing Consensus Stress Marketing 8

Harvard Business Review

JANUARY 1, 2013

In today's world, self-branding matters more than any other form of talent, not least because the mass market is unable (or unwilling) to distinguish between branding and talent. Change-agents are hard to find, hard to manage, and hard to retain. Self-branding is about being a signal in the noise of human capital.

Human Capital 13

Human Capital Brand Mass Marketing Reputation 13

Harvard Business Review

OCTOBER 22, 2014

But content creators like Disney (ESPN’s owner) and Discovery tell them that to get those popular channels, providers must also bundle SoapNet, or the Science channel, and dozens of other channels. This bundling system has been preposterously great for the content companies. By 2005 it was 50/50.

Hedge 9

Hedge Licensing Mass Marketing Price 9

Harvard Business Review

JANUARY 3, 2013

However, although their members can rent the (more urbane and green) Zipcar fleet by the hour and pick up their vehicle at a local parking space using a smartphone app, this is still a dedicated fleet, still inventory that the company has to acquire, manage and monetize.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

FEBRUARY 14, 2012

But if they were launching today, banks would likely ask themselves how to accomplish the transactions (deposits, withdrawals, financial management) of banking without the physical commitment of banks. Mass markets were a convenient fiction created by mass media. They might try what ING is doing with its café model.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16