Strategy Driven
SEPTEMBER 22, 2020
The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 Without a creative understanding of what works and what does not, it is impossible to guide and refine the content to match SEO needs. Outsourcing Might Be The Smarter Choice. In 2018, about 1.8 billion people across the world bought goods online.
Women on Business
FEBRUARY 24, 2012
As a creative person, working from home should be easy, but it can be tricky as structure is more of a challenge. If you see you can’t get everything done, outsource tasks, form partnerships with other affiliates or hire a VA (virtual Assistant) to help you with some simple tasks that can be done remotely. Build A Team.
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Harvard Business Review
FEBRUARY 15, 2012
How can you reduce cost in one part of your organization — via centralization, automation, or outsourcing — in order to shift resources to more value-added activities? To advance to the executive level, it's not necessary to be a creative genius like Steve Jobs.
Harvard Business Review
JULY 13, 2016
Walt Disney is the epitome of a creative organization. In 2005, Disney was lagging in creative output and commercial traction. Back then, many on Wall Street worried that cultural and creative differences would damage the integration. What does rejuvenation mean in practice? But it has not always held this distinction.
In the CEO Afterlife
NOVEMBER 4, 2012
As an ex-ad man and a lifelong aficionado of great creative, whether it is art or copy, I could not resist the urge to check it out. This piece was written for anyone involved in advertising and/or creative endeavors. Creative people are on the whole fragile beings, and letting each other down gently and quietly was the unwritten rule.
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