Strategy Driven

JUNE 15, 2021

Make use of technology and create a landing page and list down all important attributes of the product/service. Cross-marketing with established brands can help a great deal in navigating consumers towards your business and its offerings. Improve the credit score of the business.

Credit Scoring 123

Credit Scoring How To Brand Planning 123

Strategy Driven

APRIL 17, 2023

It can also be hampered by market conditions, pandemics, recessions or even natural calamities. These influences can have a solid impact on the working of your business as consumer spending habits change, and the cost of commodities increases or decreases depending on market conditions.

Finance 91

Finance Budgeting How To Credit Scoring 91

Harvard Business Review

SEPTEMBER 22, 2014

For example, developing a credit scoring model using data of past defaults and then testing the model on that same data is an exercise in circularity: you’re predicting what you’ve explained already. Decision making Information & technology' So make sure that your analysts apply the model to fresh data in new contexts.

Credit Scoring 10

Credit Scoring Price Market Segmentation How To 10

Harvard Business Review

APRIL 26, 2017

The marketing, underwriting, and servicing of SME loans have largely taken a backseat. Recent analysis by Bain and SAP found that only 7% of bank credit products could be handled digitally from end to end. .” They estimate that online lenders will constitute nearly a fifth of the total SME lending market by then.

Banking 11

Banking Stage-Gate Credit Scoring Competitive Advantage 11

Harvard Business Review

OCTOBER 21, 2013

But marketers are only now connecting data from loyalty programs in physical stores with data not only about how the same customers behave on the company’s website, but also how the same or similar customers anywhere in the world behave on other websites – ranging from news sites to car sites to movies sites – all tracked using cookies.

Credit Scoring 10

Credit Scoring Diversity Retail Media 10

Harvard Business Review

AUGUST 10, 2018

Those analyses rely on publicly available data sources, but software providers have accumulated growing amounts of private data on almost every aspect of their customers’ technology, operations, people, and strategies. It is even possible to hold up the data mirror to individual technology users.

Benchmarking 8

Benchmarking Software B2B GAAP 8