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The Number 1 Tip to Ensure Returns on Your Firm’s Digital Strategy

N2Growth Blog

A review of the project exposed the need for developing a mobile computing application as a means to support the newly reengineered business process; Service Delivery Project: A country-wide retailer wanted to initiate a voice of customer effort to better service and retain its customer-base.

Strategy 187
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Customer Intimacy, Meet Operational Excellence

Harvard Business Review

Some organizations which have competed successfully for decades by focusing primarily on creating unique solutions for each customer are now embracing operational excellence to drive even more customer value. For example, catalog and online retailers like L.L. As a direct marketer we have been good at customer intimacy.

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Operational Excellence, Meet Customer Intimacy

Harvard Business Review

While a focus on lowering costs, improving quality, and providing consistent, reliable service will continue to be important, I see a shift in the coming decade to combining operational excellence with customer intimacy: tailored solutions for individual customers based on a deep understanding of their needs.

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The Potential of Geolocation for Revolutionizing Retail

Harvard Business Review

Traditional brick-and-mortar retail stores have many disadvantages when competing against online counterparts. Online stores are always open and are available anywhere, have “endless aisles” and can use digital tools to personalize offers to customer preferences. How leading companies connect with customers.

Retail 8
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Good Cybersecurity Can Be Good Marketing

Harvard Business Review

Ease continues to be important in today’s online retail world, but invisibility seems to be giving way to more-notable approaches to being secure. Online security and customer intimacy go hand in hand. And this customer intimacy can be leveraged to protect your customers.

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Win the Attention of Your Distracted Consumer

Harvard Business Review

That''s the question on the minds of retailers today. But here are some examples of how brands are meeting the challenge: Develop customer intimacy. Every strategy begins with an understanding of your target customer. Branding Marketing Retail' What''s he doing? Is he gaining conviction or changing his mind?

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Make Your Organization Anti-Fragile

Harvard Business Review

retailer, spent the last three decades improving its supply chain processes, and designing and launching a series of services, including smaller local convenience stores and online shopping. having sacrificed customer intimacy for increased operational excellence gains through widespread cost cutting, are well documented.