Harvard Business Review

MAY 25, 2018

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. Influence vs. Affluence. We see peer influence as a growing force in determining where consumers spend money and what attracts them to brands.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

JUNE 4, 2014

What’s more, employee surveys we’ve conducted over the past decade show that subordinates want coaching. Rather than use their conversations as an opportunity to exert a strong influence, make recommendations, and provide unambiguous direction, they take a step back, and try to draw out the views of their talented, experienced staff.

Management 16

Management Customer Loyalty Advice Comparison 16

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Wal-Mart, for example, aimed to double fleet efficiency between 2005 and 2015 through better routing, truck loading, driver training, and advanced technologies. Building Customer Loyalty.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Eric Jacobson

AUGUST 8, 2018

All aspects of business have been affected from technology to human resources to marketing. Even more important, all employees have become their own personal brands – some even major influencers – with their own fans and followers. You may also wish to set up alerts about your competition and key influencers in your industry.

Brand 50

Brand Tips Media Customer Loyalty 50