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From Boring to Bravo: How to Revamp Your Employee Newsletter and Keep Your Team Interested

HR Digest

From catchy headlines and eye-catching visuals to interactive elements and employee spotlight features , we’ve got the tips and tricks you need to take your employee newsletter to the next level. According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent.

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The Importance of Testing in an E-marketing Campaign

Women on Business

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Has Email Marketing Become Obsolete?

Marketing 162
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Why Career Progression Starts with Self-Improvement

Strategy Driven

Below you’ll find a few tips. However, if you have good people skills, you can be a direct marketing expert, customer engagement officer, or even a nursing practice leader. Whether you are a nurse or an office worker, you will need to start with your own personal development before you can make a career progression plan.

Career 52
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How to Reach Your Target Customers More Effectively

Strategy Driven

If you’ve struggled to reach the right people so far or you simply want to get off to the right start with a new business, these tips and ideas should help you to reach people effectively and appeal to them directly, so be sure to make the most of them going forward from here.

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Establishing a personal brand carries even more weight when you’re responsible for developing and leading others. I have a documented track record of business development, operational planning, and leadership. A company brand might be developed in a boardroom, the result of countless meetings and brainstorming sessions.

Brand 68
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Before You Link Pay to Customer Feedback: Five Essentials

Harvard Business Review

A well-known early adopter of the Net Promoter system began linking NPS improvement to executive compensation before it had developed adequate disciplines and processes for understanding its scores. "We One direct marketer learned this the hard way. Processes and tools for understanding root causes. Organized learning.

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Harper Lee and Dr. Seuss Won’t Save Publishing

Harvard Business Review

It’s an 18 th century level of opacity that seems shockingly out of date for authors trying to make smart marketing decisions about how and where to promote their books. How can you even know, if you get zero real-time feedback? (A Build their own brand and audience.