Harvard Business Review

DECEMBER 21, 2011

Your R&D group develops a unique new product. Finance puts the systems in place to track the money coming in. Marketing designs the promotional campaign. The company holds us accountable for revenues and expects us to develop and maintain the connections to drive sales. Manufacturing produces it.

Company 14

Company Market Penetration Long-term Short-term 14

Harvard Business Review

JULY 12, 2017

In effect, they all had skin in the game, which remains one of the most elusive elements of modern finance. Thus a trust and efficiency engine like blockchain technology has the potential to drive radical change in the insurance industry while improving transparency and outcomes across the entire value chain.

Insurance 11

Insurance Industry Policies Market Penetration 11

Harvard Business Review

SEPTEMBER 9, 2015

Welch was convinced that the speed of globalization and technological innovation in the 21 st century would require companies to work very differently – with shorter decision cycles, more employee engagement, and stronger collaboration than had previously been required to compete.

Welch 8

Welch Supply Chain Consensus Engineering 8

Harvard Business Review

MARCH 31, 2016

He charged developers for toolkits – inhibiting the very software producers he should have wanted on Apple’s platform. For years Apple’s market penetration hung in the single digits. Apple has since figured out this balance, of course, by opening the iOS platforms to app developers.

Participative 8

Participative Software Market Penetration Marketing 8