Remove Development Remove Finance Remove P&L Remove Technology
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Be an Advocate for Yourself :: Women on Business

Women on Business

o Make sure your position has P&L responsibility. Develop your web of influence (key stakeholders, decision makers, influencers, connectors) to assist you in reaching your goal. o Develop your subject matter expertise through social media, community organizations and board positions.

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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13
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How to Fix the Most Soul-Crushing Meetings

Harvard Business Review

Any standing meeting, whether it’s of a departmental leadership team, a cross-functional group owning a process like innovation or talent management, or a task force managing a six-month transition to a new technology, should be designed and linked to a broader governance plan.

P&L 13
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Bring Back the General Manager

Harvard Business Review

Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, human resources, and more. At one time general managers were at the center of the action. So it just might be time to bring back the general manager.

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Why Your Company Should Use the Kickstarter Model to Innovate

Harvard Business Review

If you''ve got a genuinely creative idea — or even a " me, too with a twist " — Kickstarter''s "crowd funding" platform offers a genuinely innovative way to finance creativity and innovation. But what if a slice or sliver of people''s compensation was denominated for Kickstarter-esque discretionary financing? I''d say not.

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The Rebirth of the CMO

Harvard Business Review

That means churning through data to find insights that others haven’t seen and then developing the organizational capability to act on them faster and better to drive above-market growth. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 10
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Make Your Company Customer-Centric – and Increase Profitability by a Whopping 75 Percent

Strategy Driven

Technology has provided us with unprecedented advances, information, knowledge, instant access and entertainment. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. However, a company’s biggest expense doesn’t show on a P&L, at least not directly.

Company 72