Harvard Business Review

APRIL 3, 2015

In recent years, investors have learned that defining the market value of a firm cannot just be based on finances. GAAP and FASB standards require financial reporting of earnings, cash flow, and profitability – all measures that investors have traditionally examined.

Marketing 8

Marketing Leadership Venture Capitalist GAAP 8

Harvard Business Review

JUNE 8, 2018

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 8

Report GAAP Net Present Value CFO 8

Harvard Business Review

AUGUST 3, 2018

On June 25, 2018, Facebook lost market capitalization of more than $100 billion in just two hours of trading after it announced its quarterly performance, despite exceeding analysts’ earnings forecasts. In a market like social media, a firm’s success can depend on the winner-take-all profits that come from market leadership.).

Report 8

Report GAAP Company Proposal 8

Harvard Business Review

DECEMBER 21, 2016

Consider the dramatic shift in the types of assets that create market value. According to Ocean Tomo, a consulting firm focused on intellectual capital, physical assets (plant, property, and equipment) made up more than 80% of the market value of the S&P 500 in 1975. How much is changing?

Intangible Assets 8

Intangible Assets Business Model GAAP Budgeting 8

Harvard Business Review

AUGUST 30, 2018

Still others hope to create market barriers for global companies — a form of digital protectionism. These solutions lie at the intersection of technology development by companies and policy formulation by governments. follows Generally Accepted Accounting Principles (GAAP), developed through a rules-based approach.

Supply Chain 9

Supply Chain Globalization GAAP Policies 9

Harvard Business Review

AUGUST 10, 2018

Neustar’s MarketShare software makes it possible for customers to measure the effects of their marketing programs and compare them to other firms. At the same time that data mirrors and scoring have emerged in the corporate world, capital markets are becoming increasingly interested in the analysis of alternative data sets.

Benchmarking 8

Benchmarking Software B2B GAAP 8

Harvard Business Review

JULY 28, 2016

Gross Domestic Product (GDP), our core measure of prosperity, was developed during the industrial age. physical capital), rather than today’s growth drivers of developing and creating human, intellectual, and network capital. It struggles to account for today’s intangible assets—services, insights, and networks.

GDP 8

GDP Wilde Intangible Assets GAAP 8