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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. Maslow sought to map the psychological needs of humans and their motivations.

Loyalty 14
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Giving Away Your Gifts

Persuasive Powerhouse

The Gifts You Can Give Let’s explore some of the gifts you may have been given or that you have developed in your time on earth. The thankyou doesn’t cost the company anything and consider the benefits in productivity and loyalty! These will be the traits that come easily to you. I have thanked those that helped me be successful.

Blog 206
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Ten little “ings” that improve your leadership

Persuasive Powerhouse

Developing yourself and others to create a continuous learning culture. Supporting growth and development will positively affect the goals your organization is attempting to achieve. When a leader gives him or herself to all employees in very helpful ways a new sense of transparency and trust develops. Thanks for the addition.

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Is Your Heart the Boss of You? | Aspire-CS

Persuasive Powerhouse

I was challenged to take a higher, more difficult path to achieving longer-lasting loyalty and deeper relationships with those who followed me closest. We partner with great leaders to help them become even greater at developing, improving, and sustaining relationships with the people who are essential to their success.

BPM 185
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Navigating the Transition from Friend to Boss

Harvard Business Review

Research from Gallup has shown that people who have best friends at work are more engaged, and that their organizations show higher profitability and customer loyalty than those in which close friendships between colleagues are less common. But everyone needs to realize that your work relationship has changed.

Maslow 8
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People Are the Puck

Harvard Business Review

Whether developing a new venture, managing an internal corporate innovation initiative, or working to develop globally successful product and service designs (my profession), nothing is more important than understanding what people need and desire in context of what the competition is providing. So what do you do?

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What Aristotle Can Teach Firms About CSR

Harvard Business Review

He advocated for developing a character of virtuosity that leads to happiness for one’s self and others. Developing strategic virtues in the minds of stakeholders has the potential to turn positive emotion into a real competitive advantage. And the missing link is emotion. The Aristotelian Alternative. When CSR Is Only Skin Deep.

Ethics 8