article thumbnail

6 Factors That Can Impact Your Commercial Business

Strategy Driven

It can involve studying consumer behavior, monitoring competitors, and staying informed about industry developments. It could involve investing in new product development, exploring new market segments, or adopting innovative marketing strategies. Equally important is training and development.

article thumbnail

The USPS Lesson

Women on Business

The one thing that has stuck out as the most missed element of the situation is the slow response of the post office to technological advances. Now the post office is playing catch up and in the world of technology that means you are already too far behind to play. Be proactive about change. Eliminating jobs won’t solve the problem.

USP 160
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Develop a Clear Brand Strategy

Strategy Driven

Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project. This may serve to create a USP and help your brand stand out, but in today’s saturated marketplace, it isn’t quite enough.

Brand 113
article thumbnail

Loyalty vs. Tenure | N2Growth Blog

N2Growth Blog

Not recognizing, developing, and rewarding talent is the fastest way I know of to drive talent out of your organization and directly into the hands of your competition. link] Most Tweeted Articles by Leadership Development Experts [.] the company is not leveraging its true talent base. Thanks for stopping by Drew.

Loyalty 419
article thumbnail

6 Things I’m Learning from Millennials

Strategy Driven

Pulling this off required matrix management across IS, marketing, customer service, product management, and product development. What is your view on the USP that would enable this product line to leapfrog the competition? Instead, the feature’s execution was handled quickly and efficiently, and when it appeared, everyone loved it.

USP 50
article thumbnail

Sometimes “Small Data” Is Enough to Create Smart Products

Harvard Business Review

AI is a huge set of technologies, each with a specific, fine-tuned purpose. Consider how the United States Postal Service (USPS) automates mail sorting. With the help of machines and advanced optical character recognition (OCR) technology , the USPS can now read and process 98% of all hand-addressed mail and 99.5%

USP 8
article thumbnail

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. They offer strategies like content development, email marketing, creative and branding, and more.

Marketing 105