HR Digest
JANUARY 18, 2023
According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. Don’t just leave your employees in the dark, keep them engaged, productive and motivated by sending regular employee newsletters. What should you include in your newsletter?
Strategy Driven
OCTOBER 7, 2020
According to a renowned motivational speaker and researcher at an assignment writing help , don’t lose heart if you get turned down by one company. Today, besides direct marketing, using digital marketing to its fullest extent will ensure that people get to know about you, quickly!
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Harvard Business Review
MAY 21, 2018
Consider this example: When The Interpublic Group (IPG) merged the direct-marketing company Draft with the ad-agency Foote Cone & Belding (FCB) to become one agency in 2006, “it was immediately apparent that the cultures of the two agencies were wildly different,” shared Marty Stock, then head of Coors advertising at FCB.
Harvard Business Review
SEPTEMBER 6, 2013
As a direct marketer we have been good at customer intimacy. Patient safety is one motivation. Bean is embarking on a major investment in its systems infrastructure. Terry Sutton , vice president of business transformation, told me that "The systems we''re implementing are about operational excellence.
Harvard Business Review
OCTOBER 18, 2012
If predictive analytics drawing on big data could accurately point to who in particular was about to jump ship, direct marketing dollars could be efficiently deployed to intervene, perhaps by offering those wavering customers new benefits or discounts. But note that a seven-fold improvement from 0.2% of the time.
Strategy Driven
AUGUST 3, 2012
Branch 4: Training for diversity, team building, professional education and development, motivational and executive development-mentoring. Human resource administration, employee testing, behavioral research, executive search, talent pools, reorganizations, downsizing, executive outplacement, labor issues and negotiating.
Harvard Business Review
JUNE 8, 2018
When brothers Shep and Ian Murray cut their ties with Corporate America to start a little company on Martha’s Vineyard in 1998, their motivation was clear : “We’re making neck ties so we don’t have to wear them.” HBR Staff/Daniel Sambraus/EyeEm/Getty Images.
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