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David Evans and Dick Schmalensee on “The New Economics of Multisided Platforms”: An interview by Bob Morris

First Friday Book Synopsis

David Evans and Dick Schmalensee are among the early pioneers in the research of “multi-sided markets” and the economic principles that inform the unique design of business models, pricing and incentive structures, and product design for these platform-based businesses. David is an economist, business adviser, and entrepreneur.

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Create Shared Value with a Trampoline Approach

Harvard Business Review

An approach that turns societal challenges into new markets. Creating shared value , a paradigm for how companies engage with society pioneered by Michael Porter and FSG, captures this trampoline mentality very well. If you're a car company like Audi, you are worried about access to renewable energy.

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Secure Your Flanks, Protect Your Business

Harvard Business Review

Eventually Microsoft developed Internet Explorer and outflanked it by eliminating the market for a paid browser. Firms must thoroughly understand themselves and their competitors through appropriate environment scanning and market intelligence. Eventually, some incumbents adapted and invested in technology as well.

Porter 14
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Social Progress = Economic Success: Social Innovation at Work

Harvard Business Review

This cover story, by Michael Porter, suggests that companies and government need to get outside an outdated approach to value creation. Today, Porter says, companies must reconnect company success with social progress, not as philanthropy, but as a way to achieve economic success. trillion by 2020.

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Is the Next Karl Marx a Management Consultant?

Harvard Business Review

The new ideology would not see markets as an end in themselves; instead, it would value global trade and investment to the extent that they contributed to a flourishing middle class, not just to greater aggregate national wealth. And in that he sounds a lot like Michael Porter, Dominic Barton, Rosabeth Moss Kanter, etc.

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Meet Your New R&D Team: Social Entrepreneurs

Harvard Business Review

The 'iPods' of poverty alleviation and literacy have likely been invented and put to use by small organizations in some corner of the globe, but there is no market for identifying these breakthrough ideas and ensuring widespread adoption.". Consider these examples: 1.

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What Capitalism Can't Fix

Harvard Business Review

Increasingly, I see people looking starry-eyed to business and markets to solve social problems. My view is that pretending companies and markets hold all the answers actually puts at risk our ability to deal with our most pressing societal problems — and to help our most vulnerable citizens. I have an M.B.A.

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