Strategy Driven
AUGUST 7, 2017
You haven’t had the opportunity to gain their trust and loyalty yet and competitors are reluctant to let them test the waters with your newly posed competition. Corporate PR. Corporate PR forges the potential for relationships to develop between your brand and your customers. Photo courtesy of Pexels. Photo courtesy of Pexels.
Women on Business
JANUARY 24, 2011
Similarly, make sure your OWN site has the best key words for the search engines. Loyalty is paid for one way or another. Ten minutes reading about someone you are going to talk to can be invaluable, whether for services you consider, possible employees, collaborations to pursue, or customers to solicit. Google your name periodically.
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Harvard Business Review
SEPTEMBER 24, 2012
Consider that improving Netflix's recommendation-engine accuracy by about 10% proved so challenging that only two teams — of tens of thousands from over 180 countries competing for the $1 million prize — were able to hit the goal. In contrast to this abundant data, insights are relatively rare. And they're hard to build.
Harvard Business Review
JANUARY 19, 2011
Buried beneath the pizzaz of high-profile PR announcements, Ford has developed what appears to be a broad, well-thought-out sustainability strategy. The 2011 Ford Explorer, for example, is using EcoBoost engine technology to improve fuel efficiency by 25%. But I want to focus on Ford.
Harvard Business Review
MARCH 22, 2017
In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. Turn everyone into an advocate. People are the new channel. The way to amplify impact is by inspiring creativity in others. Marketers of the past thought like artists, managers, and promoters.
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