Why Great Brands Lose Their Way
In the CEO Afterlife
AUGUST 6, 2013
I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks. This top management ethic is essential to brand resilience. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. That’s an understatement.
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