Culture – The Secret To Helping Align Organizational Goals
SEPTEMBER 25, 2012
Leon Festinger, the social psychologist, discovered that tension is caused when people find themselves engaged in behaviours that are making them successful yet running counter to their attitudes and beliefs. The following is a guest post by Dr. George H. Labovitz and Victor Rosansky. There is much talk today about the need to constantly align and adapt strategy to constantly changing market conditions to insure sustainable competitiveness.