Film Marketing Maturity Technology 
Leading Blog
JANUARY 5, 2015
During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. I can’t help but wonder: If Kodak had paid attention to its aging workforce trend, would the company have maintained market share and avoided bankruptcy?
Harvard Business Review
JUNE 23, 2016
An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.
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Harvard Business Review
NOVEMBER 14, 2017
marketing team offered the same promotion to U.S. A nascent technology business might require an adaptive approach and a stable commodity business might require a classical, planning-based approach. A little later, the U.S. customers in order to boost sales. As we now know, the company lost to rivals.
Strategy Driven
MAY 25, 2011
In my book, I describe an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. The CMO agreed, and the meeting took place.
Strategy Driven
MAY 25, 2011
In my book, I describe an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. The CMO agreed, and the meeting took place.
Strategy Driven
JUNE 22, 2012
This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.
Harvard Business Review
SEPTEMBER 8, 2016
Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market.
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