Film Marketing Morale Technology 
Strategy Driven
MAY 25, 2011
Cultivating this trust isn’t just a moral issue; it’s a practical one. In my book, I describe an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints.
Strategy Driven
MAY 25, 2011
Cultivating this trust isn’t just a moral issue; it’s a practical one. In my book, I describe an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints.
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Strategy Driven
APRIL 22, 2011
In my book, I recount an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. MISTAKE #2: Underestimating the impact of small acts of dishonesty.
Harvard Business Review
APRIL 15, 2015
If you’re into movies, you might imagine the android from the new movie Chappie , a machine with artificial intelligence that learns morally questionable behavior. For Westerners at least, our working cultural definition owes a lot to robots in stories and film, as well as real-life robots past and present. Technology'
Ask Atma
MAY 20, 2012
Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Improves productivity by improving morale.
Harvard Business Review
JUNE 27, 2017
In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies. The first is that chatbots are just one type of AI technology being used to establish or reinforce company brands.
Strategy Driven
JUNE 22, 2012
This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.
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