Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

OCTOBER 9, 2017

Formal degree programs excel at general education: an MBA, for instance, gives you a little bit of everything you might need as a leader, from finance to marketing to operations. What specific skills do you want to cultivate?

P&L 8

P&L Education Learning-by-Doing Finance 8

Harvard Business Review

FEBRUARY 9, 2011

The best companies are able to distinguish between these consumers by precisely valuing their operating profit potential, not just gross margin or volume. They do this by building consumer P&Ls through cross-functional teams across marketing, sales, supply chain and finance, much like some companies have built account and product P&Ls.

P&L 14

P&L Supply Chain Retail Price 14

Harvard Business Review

OCTOBER 10, 2017

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. Another pervasive reason is that senior executives are trained as operators, not innovators.

Innovation 8

Innovation P&L ROI Long-term 8

Harvard Business Review

FEBRUARY 24, 2011

Establish "an unbending standard of performance" : Since 1965, Buffett has annually compared Berkshire's compounded growth in book value per share to the growth in the S&P 500 (plus dividends). In all but seven of these 45 years, Berkshire beat the S&P. Berkshire's talented managers get the P&L independence to run their own businesses.

Letter 15

Letter P&L Net Present Value Insurance 15

Strategy Driven

DECEMBER 2, 2019

However, a company’s biggest expense doesn’t show on a P&L, at least not directly. It has to be the responsibility of every single department: human resources, training, marketing, support, sales, IT, finance, operations and, most importantly, leadership. Traditional branding is an old paradigm.

Company 70

Company P&L Bottom-up Advertising 70

Harvard Business Review

FEBRUARY 27, 2014

The Supreme Court is going to host a debate next week on the efficient market hypothesis. a case scheduled to go to oral arguments on March 5, the Supremes are reconsidering the “fraud on the market” doctrine at the heart of most securities-class-action lawsuits. Bratton and Michael L. John Fund, Inc. ,

Training 8

Training Efficiency Class Price 8