Focus Group Loyalty Marketing Technology 
Joseph Lalonde
NOVEMBER 6, 2022
Each touchpoint is an opportunity to make a positive impression and build customer loyalty. . Brand advocates are invaluable because they help you win new customers through word-of-mouth marketing. Word-of-mouth marketing is one of the most effective forms of marketing because it comes from a trusted source.
Harvard Business Review
JULY 6, 2011
I mean "bestow fortune upon", because the super-rich have actually, while most people have gotten poorer, gotten richer during this great crisis) — headed off to hurriedly, nervously confer with their skinny-jeaned, sunglass-wearing, spiky-haired marketing droids. If you want loyalty, you need engagement. Here's the good news.
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Strategy Driven
NOVEMBER 8, 2010
This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Marketing 101 principles still apply. Building a new Social Nation isn’t just about a paradigm shift in technology. We are on the cusp of a new business era.
Harvard Business Review
JANUARY 13, 2015
Specifically we used interviewing and focus groups to find out whether many of the root causes of engagement are actually found outside the workplace. 500 marketing company, we used the model to help leaders understand the root cause of what the CEO defined as a toxic culture. The answer? A resounding “yes.”
Harvard Business Review
AUGUST 16, 2016
Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. You want to get as close to perfection in some of these technologies as possible, but the goal also has to be progress, not just perfection.
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