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Customer Experience: The New Battlefield for Business

Joseph Lalonde

Each touchpoint is an opportunity to make a positive impression and build customer loyalty. . There are several ways to collect customer data, including surveys, interviews, focus groups, and website/app analytics. 7) Implement technology: . Technology can be a valuable tool for providing excellent customer experiences.

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AskObama Is a Meaningless Marketing Stunt

Harvard Business Review

If you want loyalty, you need engagement. You can't buy my "engagement" for a few bucks, you certainly can't have my "loyalty" (because though I might be a mutt, I'm not a pet). Who smoothly said something like: "Duuudes. Yet, all is far from lost. Here's the good news. In political terms?

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Top Ten Pitfalls to Avoid When Going Social in the Business World.

Strategy Driven

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth.

Media 50
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Employee Engagement Depends on What Happens Outside of the Office

Harvard Business Review

Specifically we used interviewing and focus groups to find out whether many of the root causes of engagement are actually found outside the workplace. In one case, a Fortune 500 technology company was losing recruits to newer companies like Google, Facebook, and SAS. The answer? A resounding “yes.”

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The Barriers Big Companies Face When They Try to Act Like Lean Startups

Harvard Business Review

Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. You want to get as close to perfection in some of these technologies as possible, but the goal also has to be progress, not just perfection.