Strategy Driven

APRIL 27, 2024

Navigating Your Franchise Journey Embarking on a franchise venture is an exciting escapade into entrepreneurship. At this juncture, the guidance of seasoned franchising consultants can be invaluable, offering insight into the complexities of franchise ownership. Financial forecasting and budget management.

Franchising 104

Franchising Strategy Exit Strategy Entrepreneur 104

CEO Blog

MARCH 22, 2012

I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. We like consistency and good brands (like many franchises) deliver that comfort. New technology - speech jamming. Like reputation - it can be invaluable and like reputation, it can be easily destroyed.

Brand 162

Brand Franchising Customer Loyalty Reputation 162

Tanveer Naseer

SEPTEMBER 6, 2016

But there’s another aspect of this popular franchise that we can also appreciate and that is some of the lessons we can learn about how to be the kind of leader who not only inspires the best in others, but who also demonstrates a sense of clarity about who we are and what we’d like to achieve.

Leadership 100

Leadership Franchising Learning-by-Doing Uncertainty 100

Harvard Business Review

SEPTEMBER 14, 2017

One technology company targeted a 50:50 pay mix for salespeople in new customer acquisition (CA) roles, but a 70:30 mix for salespeople in account management (AM) roles. Franchise sales have nothing to do with salespeople. Within an industry or company, pay mix often varies across sales roles. Free sales come in two forms.

Motivation 8

Motivation Incentives Franchising Short-term 8

Harvard Business Review

DECEMBER 18, 2017

Real Madrid is one of the most recognized soccer franchises in the world. With over 500 million dedicated fans, it also happens to be one of the most innovative franchises when it comes to fan engagement. “Advances in technology have helped us reimagine fan engagement and create new business models that we never thought possible.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

JANUARY 16, 2013

It has the potential to, as no technology before, bridge the gap between virtual and real. Consumers could either tap with an NFC-enabled device or snap a QR code — up to now the main technology for linking mobile devices to physical displays. In other uses, Activision has utilized NFC technology in its Skylanders video game.

Download 8

Download Loyalty Objective Brand 8

Harvard Business Review

APRIL 23, 2014

Whether a business had a single location, hundreds of franchises, or something in between, most customers would have a similar experience whenever they walked into a store: they’d be constrained by the same store hours, see the same products and prices, and walk through the same door(s) on the way in and out. Customers Technology'

Franchising 8

Franchising Metrics Download Technology 8