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Why Business Leaders Need to Read More Science Fiction

Harvard Business Review

Extrapolating from past trends is useful but limiting in a world of accelerating technological change. Rising sea levels flood Manhattan in Kim Stanley Robinson’s New York 2140 , prompting hedge fund managers and real estate investors to create a new intertidal market index. Science fiction can help.

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Does Your Startup Have a Spending Strategy?

Harvard Business Review

You have to consider salaries, marketing budget, office size, technology services, and on and on. After managing a sleeve of a successful hedge fund in London for five years, and building ample savings, Colin was ready for his own shop. Let’s examine two cases, one a former colleague and the other a close friend.

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3 Ways to Get Your Own Digital Platform

Harvard Business Review

Customers can tweet at JetBlue with questions or problems, and the account helps keep JetBlue front of mind for its followers, even when they’re not traveling. However, this may have been a hedging strategy as Starbucks built up its own digital capability, including a popular app and payment system. Build it yourself.

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Why Cybersecurity Is So Difficult to Get Right

Harvard Business Review

We might send you an email saying, “Hey, I see you’re heading to California next week, click here to confirm your travel.” Recent attacks on OPM and a London hedge fund show two different ways that cybersecurity is so difficult right now: First, even the U.S.

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Are You Accurately Measuring Your Company’s Digital Strength?

Harvard Business Review

Our aim was to prove the link between digital strength and shareholder value, and do so in a way that passes the rigorous standards of hedge funds. A full explanation of our methodology and the rigorous process of residualization that was required of our hedge fund clients can be found here.). We looked at the top 1,000 U.S.

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Five Rules for Innovating in a Shaky Economy

Harvard Business Review

Companies can do five things to hedge their bets in turbulent times while opening up options for the future: 1. However many big projects become inflexible, travelling on rails to a fixed destination. This is no way to nurture the growth prospects of tomorrow. Uncertain economic times present an excellent vowel-buying opportunity.