Rich Gee Group

MAY 3, 2022

Chan Kim and Renée Mauborgne, professors at INSEAD. Description: Red Ocean Strategy — Compete in an industry currently in existence and overcome an intense level of competition. McDonald’s is in a fiercely competitive fast-food industry with aggressive discounts, new product variations, and high-profile commercials.

Blue Ocean Strategy 195

Blue Ocean Strategy Tools Strategy Mauborgne 195

Leading Blog

MAY 1, 2023

This book helps managers understand the postmodern worldview held by generation Z and younger millennials, how it influences their behaviour at work, and how they want to be led in the workplace. Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs by W. Chan Kim and Renée A.

Blue Ocean Strategy 274

Blue Ocean Strategy Mauborgne Books Leadership 274

Eric Jacobson

OCTOBER 8, 2023

Chan Kim and Renee Mauborgne. Industry worth $1B+ with an estimated 175M+ fans around the world. Chan Kim and Renee Mauborgne W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.

Blue Ocean Strategy 102

Blue Ocean Strategy Mauborgne Innovation How To 102

The Horizons Tracker

JUNE 21, 2021

Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. Deviating from industry norms. “They are more likely to encourage management to implement these strategies, ” the researchers say.

Blue Ocean Strategy 136

Blue Ocean Strategy Mauborgne Long-term Strategy 136

Tanveer Naseer

APRIL 1, 2014

State of the art management and leadership techniques are continually evolving. Technology has clearly paid a huge part in this, but the biggest driver of change in how organizations are run is the ceaseless quest for improvement; to manage more efficiently and effectively to better achieve business results.

Blue Ocean Strategy 250

Blue Ocean Strategy Prahalad Christensen Leadership 250

Harvard Business Review

MAY 21, 2012

Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before. It refocused management attention and resources on housewives.

Marketing 8

Marketing Blue Ocean Strategy Mauborgne Early Adopters 8

Harvard Business Review

OCTOBER 4, 2013

From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. Yet, at the same time, we see many industries in which firms do more or less the same thing.

McKinsey 12

McKinsey Mauborgne Competitive Advantage Porter 12