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How Can Innovation Be Better Disseminated?

The Horizons Tracker

In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. This is emphasized by the fact that only 12% of respondents reported to having achieved an outstanding result using innovative dissemination channels.”

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Weekly Round-Up: 6 Ways to Enhance Innovation, 4 Questions for Transformative Leaders, Get Better Results in 2020, 6 Warning Signs for Internal Comms Audit, Engaging Virtual Teams

leaderCommunicator

This Week's Round-Up of Leadership and Communication Blogs: 6 Ways to Enhance Innovation Through Internal Communication By Alejandro Formanchuk ( @formanchuk via @InstituteForPR ), Institute for Public Relations Here are six concrete actions that internal communicators can propose to enhance innovation.

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N2Growth Blog

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# Better Business Blogging This Blog authored by Mark White provides an excellent source of information and services related to business blogging.

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Game Changers | N2Growth Blog

N2Growth Blog

If you cannot turn an idea into innovation, if you can’t put thought into practice, it’s not a game changer. Incremental improvements are good business, while disruptive innovation is great business – a game changer. Disruptive innovation is the game changer that shatters the status quo. Focus on value creation.

Blog 379
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What All Great Leaders Have In Common | N2Growth Blog

N2Growth Blog

For those who read less, one strong motivator is to apply more of the ideas into innovative action plans for that day. One mistake people tend to make is holding the belief that all the innovators and futurists can be only be found in works being published today. All they read is commercial offers, proposals, etc.

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Monitor, Libya, and the Perils of a Blurred-Line World

Harvard Business Review

Yet look through the 22-page " Proposal for Expanding the Dialogue around the Ideas of Muammar Qadhafi " that Monitor prepared in 2007, and it sure sounds like public relations: As is the case of many individuals who are prominent actors in the world, Qadhafi is well known but is poorly understood, particularly in the West.

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What Makes a CMO Powerful

Harvard Business Review

As my research with Vijay Mahajan has shown, CMOs are more likely in firms where there is a strong emphasis on innovation and differentiation (requiring deep customer insights to be effective), and in firms where marketing assets (such as corporate brand) have high value. Innovation Is Marketing’s Job, Too. An HBR Insight Center.

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