Harvard Business Review

DECEMBER 21, 2016

As technology continues to change and challenge even the most successful incumbent organizations in every industry, the cost of inertia is growing. Consider the dramatic shift in the types of assets that create market value. Despite the shift to intangible assets, executives and their strategists are sticking to the status quo.

Intangible Assets 8

Intangible Assets Business Model GAAP Budgeting 8

Harvard Business Review

JUNE 22, 2016

Manufacturers invest most of their capital into physical assets, while high-tech firms invest in R&D to create new intellectual capital. But all assets are not created equal, especially as the technological landscape changes. There’s no question why legacy organizations are tackling digital transformation now.

Intangible Assets 10

Intangible Assets Business Model How To Intellectual Capital 10

Harvard Business Review

JULY 6, 2017

Since the Expedition One launch to the International Space Station (ISS) in 2001 — the first long-duration stay on the orbital construction site — NASA’s Human Health and Performance team has been developing expertise in the planning and provision of medical support to crews staying in our world’s most remote environment.

Intangible Assets 11

Intangible Assets Operations Health Care Conference 11

Harvard Business Review

SEPTEMBER 28, 2015

Revenue moats are usually linked to intangible assets (including brands and patents), high switching costs, and network economies. Cost moats are linked to the ownership of cheaper or faster processes, favorable locations, unique assets, or firm size.

Stage-Gate 8

Stage-Gate Kaplan Competitive Advantage Intangible Assets 8

Harvard Business Review

SEPTEMBER 4, 2012

Second, for small and rapid-growth technology companies, the problem is compounded by the fact that, while rich in intangible assets, they typically lack the kind of collateral (equipment, inventory, real estate, etc.) banks require to secure commercial loans.

Intangible Assets 8

Intangible Assets Venture Capitalist White Paper Real Estate 8

Harvard Business Review

JULY 29, 2014

Baseline financial skills are still essential, but international experience, industry knowledge, investor relations acumen, technology expertise, and strategic prowess are now just as much part of the package. In the early 1980’s, sixty percent of corporate value creation emanated from the optimization of tangible assets.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

JULY 3, 2015

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. Evaluate your leadership team’s openness to co-creation as well.

CRM 8

CRM Brand Business Model Intangible Assets 8