Harvard Business Review

MAY 18, 2018

Metis discovered that guests had little loyalty to ours — Le Meurice and Hotel Plaza Athénée — or to our competitors’ hotels. But once Metis noted this lack of customer loyalty, it was up to us to figure out why, and what to do about it. The science of storytelling and brand performance.

Hotels 8

Hotels Loyalty Fashion Brand 8

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. Families and groups of friends often participate in these experiences together, which significantly improves word of mouth potential. The principles of destination storytelling.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

APRIL 29, 2013

What kinds of products or types of communication are going to increase customer loyalty? We recently participated in a data-dive type process at a major telecommunications company. Rather than framing the challenge as one of building a better churn model, they will look to improve their understanding of the customers behind the data.

Analysis 8

Analysis Storytelling Brainstorming Telecommunications 8

Harvard Business Review

JUNE 6, 2018

Retail has been constantly reinventing itself, and participants race to keep up with what feels like a series of epic shifts in consumer preferences. The science of storytelling and brand performance. They can do this by actively sending cart recovery messages or creating loyalty programs for a particular site. Insight Center.

Apparel 8

Apparel Retail Fashion Brand 8

Harvard Business Review

JULY 1, 2014

This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing. The editorial organization within a corporation has to be independent enough to form unique perspectives, but embedded enough to access exclusive information.

Content 8

Content Marketing Brand Public Relations 8

Harvard Business Review

OCTOBER 6, 2015

Fortunately, these concerns dissipated in the early stages of the initiative once they saw how positively our people responded to the powerful media we created and how enthusiastically they participated in creating their own dramatic declarations of purpose. Exacerbating morale problems in certain groups.

Morale 8

Morale Survey Motivation Human Resources 8

Harvard Business Review

JUNE 12, 2018

Once a customer chooses to participate in a social media sharing system, attention has to be dedicated to securing data storage and providing the user access to information that has been collected by brands and processed on their behalf. The science of storytelling and brand performance. Insight Center. Data-Driven Marketing.

Short-term 8

Short-term Brand Long-term Media 8