article thumbnail

Stop Measuring Employee Loyalty By Tenure: 5 Steps to Creating a Boomerang Culture

Great Leadership By Dan

The old loyalty paradigm is dead, and it’s time for us to switch from measuring employee loyalty by length of employment, to an entire career lifetime regardless of whether a paycheck is involved or not. Add to that their desire to be both interested in and satisfied with the impact of their work.

Loyalty 169
article thumbnail

Leadership and learning

Lead on Purpose

Kennedy Success is the result of perfection, hard work, learning from failure, loyalty and persistence. — The Product Management Perspective: Technology continues to evolve ever more rapidly. Colin Powell Make it your objective to be a life-long learner; every aspect of your life will benefit. Markets change quickly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When Digital Marketing Gets Too Creepy

Harvard Business Review

The digital marketer who effectively runs Qantas Airlines'' highly regarded — and very successful — loyalty program has an unusual iPad problem. So should technology-empowered "customer touch" personnel attend improvisational acting workshops? Customers Marketing Technology' Not good for those net promoter scores.

article thumbnail

The Internet of Things Is Changing How We Manage Customer Relationships

Harvard Business Review

And then you can view that data by shoppers’ age, gender, average spend, brand loyalty, and so on. The technologies and trends shaping tomorrow’s businesses. Not only can you tell that Customer A (who has a shopping app) went into a Lord & Taylor store to buy an expensive pair of shoes (which you could know with CRM).

CRM 8
article thumbnail

Followership : Blog | Executive Coaching | CO2 Partners

CO2

Although most people do not have the personal magnetism of an Oussama Bin-Laden or a Martin Luther King, there is a subset of people who can engender a strong sense of loyalty in others. Trust is a common factor in the cost-benefits analysis, compliance with authority, or loyalty to leaders hypotheses.

article thumbnail

The Management Thinker We Should Never Have Forgotten

Harvard Business Review

Berwick’s talk began by deftly comparing Frederick Winslow Taylor and W. Berwick’s talk spanned a pantheon of management thinkers to show the audience just how far we have come from Taylor to Deming in the 20th century. The contrast was driven home by a full-blown reenactment of Deming’s famous red bead experiment.

Deming 11
article thumbnail

10 Tactics for Launching a Product Using Social Media

Harvard Business Review

” the answer would fall somewhere between Selena Gomez, Taylor Swift, and Ariana Grande. Use social media to host contests that foster loyalty and reward brand advocates. Madonna owned 80’s radio waves, but if you asked a teenager today the question, “Who is the Queen of Pop?”

Media 8