CO2

JANUARY 2, 2011

These are: Customer Segments – An organization serves one or several customer segments. Technology and its role in travel 2.0 Pink Demos Dr. John Sullivan FORA.tv

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

AUGUST 21, 2018

And it’s not just low skilled, manual labor that’s at risk — “knowledge” work like operational analytics and marketing is also being taken over by sophisticated artificial intelligence algorithms. How Technology Is Reshaping Markets. So, what’s the result?

Mass Marketing 13

Mass Marketing Technology Contract Manufacturing Insurance 13

Harvard Business Review

MARCH 12, 2018

But when some CEOs in this position look at the people they employ, they discover a problem: a swath of their existing team doesn’t have the necessary skills or metabolism for change to meet the new challenges. The result was clear: to move into the premium-brand tier, Volvo needed new people with different skills.

Engineering 8

Engineering Mass Marketing Automotive Human Capital 8

Harvard Business Review

JANUARY 1, 2013

In today's world, self-branding matters more than any other form of talent, not least because the mass market is unable (or unwilling) to distinguish between branding and talent. Self-branding is about being a signal in the noise of human capital. The stronger your brand, the stronger that signal.

Human Capital 13

Human Capital Brand Mass Marketing Reputation 13

Harvard Business Review

JULY 22, 2015

(Think of it this way: Cash, which can be spent in whichever way you choose, is highly fungible; people, whose specialized skills limit your options for deploying them, are less fungible.) Studying 837 mass-market movies released between 1996 and 2003, they collected data on the movies’ producers and their prior experience.

RBV 8

RBV Mass Marketing Budgeting Brand 8

Harvard Business Review

APRIL 22, 2011

Nespresso took off when it stopped targeting offices and started marketing itself to households. If Nestle had gone only by market research — usually innovation's first enemy — the concept would never have gotten off the ground. That's why Brabeck brought in Yannick Lang, a 33-year-old marketer from Philip Morris.

Innovation 15

Innovation Mass Marketing Strategic Planning Marketing 15

Harvard Business Review

MARCH 16, 2016

The required changes may surprise you and raise questions about effective selling in your market. High-end cars have over 100 million lines of software code, and mass-market cars aren’t far behind. Not everyone likes negotiating price, but a lot of people do. ” As in most industries, buyers’ preferences vary.

Price 8

Price Automotive Mass Marketing Industry 8