Strategy Driven

DECEMBER 28, 2023

In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. Market Trends and Consumer Behavior Market trends and consumer behavior are dynamic factors that can significantly impact a commercial business.

Compliance 91

Compliance USP Trends Agility 91

Strategy Driven

NOVEMBER 27, 2020

Every brand makes a promise to their customers regarding the product they provide or standard of service. Implicit in this promise is also a marketing angle, a differential that separates one brand from another. When branding your product or service, consistency is very important. Consistency. Employee Involvement.

Brand 108

Brand Strategy Development USP 108

N2Growth Blog

APRIL 25, 2010

These companies have placed themselves far behind the technology curve because tenured managers hire employees with obsolete skill sets and together they create mediocre solutions. You see tenure is not synonymous with loyalty, but rather is more often a measure of compliance and survival. the company is not leveraging its true talent base.

Loyalty 418

Loyalty Blog Brand Follow-up 418

Strategy Driven

AUGUST 19, 2020

Focus on the Unique Factors of Your Company and Products. Unique hooks could be anything from the technology behind the product to the pricing, the variety of inventory, or even your manufacturing guarantee/warranty. Clients need to feel compelled to contact your company over any other. Then there is the route of free trials.

Innovation 74

Innovation Storytelling Audience Discount 74

Strategy Driven

JUNE 15, 2016

I recently interviewed someone for a key role based in Dublin, one critical to the success of a new product. A colleague in our Atlanta business center recently took the initiative to enable a product feature that will drive more sales. What is your view on the USP that would enable this product line to leapfrog the competition?

USP 50

USP Diversity Learning-by-Doing Definition 50

Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. Starting Your Own Business? Have you ever thought about running your own business?

Tips 95

Tips Learning-by-Doing Industry Long-term 95

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105