Leading Blog

DECEMBER 12, 2022

More than two-thirds of them never deliver a positive return to investors. The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. False Positives. False Starts.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Self-made billionaires effectively operate in a world of dualities—they seamlessly hold on to multiple ideas, multiple perspectives, and multiple scales. Patient Urgency. Taking a Relative View of Risk.

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

The Horizons Tracker

APRIL 28, 2022

For instance, according to standard investing metrics, to accrue a $1 billion valuation would require an expectation that the business would eventually secure pre-tax operating profits of around $200 million, which while certainly no walk in the park is equally not excessively ambitious.

Entrepreneur 99

Entrepreneur Venture Capitalist Mass Marketing Globalization 99

Harvard Business Review

JANUARY 13, 2015

In pharmaceuticals, there are blockbuster drugs targeted at mass-markets segments. Never confuse these different cost positions. In retailing, there is Wal-Mart, Dollar General, and category killers. But there is also Nordstrom, Louis Vuitton, and many high-end boutiques. Soliris costs $400,000 per patient annually.

Market Segmentation 8

Market Segmentation Mass Marketing Price Pharmaceuticals 8

Harvard Business Review

NOVEMBER 17, 2015

Companies that separate the roles of CEO and chairman and appoint strong outsiders to the latter position may have one advantage: they are more likely to benefit from strong governance. operations in favor of financial performance. The Volkswagen debacle, just like other big crises, reminds us how expensive weak governance can be.

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. The Butterfly Mark will soon appear on Krug’s Champagne.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

APRIL 15, 2014

Consider investing more per customer, rather than investing in the operations that deliver quality. For example, in evaluating an automated digital legal service, you might have actual lawyers working behind the scene to deliver the service to test the market need first. Innovation Product development Risk management Tech industry'

Brand 8

Brand Productivity Products Mass Marketing 8