Leading Blog

DECEMBER 12, 2022

More than two-thirds of them never deliver a positive return to investors. Tim Eisenmann is a professor at Harvard Business School, where he’s led The Entrepreneurial Manager , a required course for all of their MBAs. Marketing: How much to spend on marketing. . False Positives. T HE FACT IS most startups fail.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Self-made billionaires effectively operate in a world of dualities—they seamlessly hold on to multiple ideas, multiple perspectives, and multiple scales. Management' Patient Urgency.

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

The Horizons Tracker

APRIL 28, 2022

For instance, according to standard investing metrics, to accrue a $1 billion valuation would require an expectation that the business would eventually secure pre-tax operating profits of around $200 million, which while certainly no walk in the park is equally not excessively ambitious.

Entrepreneur 95

Entrepreneur Venture Capitalist Mass Marketing Globalization 95

Harvard Business Review

JANUARY 13, 2015

In pharmaceuticals, there are blockbuster drugs targeted at mass-markets segments. Never confuse these different cost positions. Strategy requires choice , clear communication , and coherent performance management practices, not just stirring metaphors, with the people who deal with customers.

Market Segmentation 8

Market Segmentation Mass Marketing Price Pharmaceuticals 8

Harvard Business Review

NOVEMBER 17, 2015

Companies that separate the roles of CEO and chairman and appoint strong outsiders to the latter position may have one advantage: they are more likely to benefit from strong governance. operations in favor of financial performance. The Volkswagen debacle, just like other big crises, reminds us how expensive weak governance can be.

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Managing Carbon and Energy. ” The Challenges. ”

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

APRIL 15, 2014

If you’re in automotive, you might look at other highly regulated industries, like healthcare and finance, which manage to experiment considerably despite stringent regulatory environments. Consider investing more per customer, rather than investing in the operations that deliver quality. Look across adjacent industries.

Brand 8

Brand Productivity Products Mass Marketing 8