Leading Blog

DECEMBER 12, 2022

More than two-thirds of them never deliver a positive return to investors. Tim Eisenmann is a professor at Harvard Business School, where he’s led The Entrepreneurial Manager , a required course for all of their MBAs. False Positives. T HE FACT IS most startups fail. It is easy to blame the founders.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

The Horizons Tracker

APRIL 28, 2022

The problem is, Zoom is relatively rare among the unicorn herd, as of the 73 unicorns that have gone public, just six of them have managed to make any kind of profit, with many instead posting huge losses. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems.

Entrepreneur 99

Entrepreneur Venture Capitalist Mass Marketing Globalization 99

Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. The key imperative for management is to differentiate between opportunities that need a Performer and those that need a Producer. Management' People who have started something new.

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

Harvard Business Review

OCTOBER 19, 2016

Persuading consumers to pay more for a product by introducing some kind of “premium” element into it has always been a challenging task—but it was one that big, established brands had managed with a reasonable amount of success until recent years.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

NOVEMBER 9, 2012

In 2006 Peter Gelb, general manager of the Met, introduced a revolutionary new offering for the 130-year old opera house: broadcasting its performances live in high-definition to movie theatres across the world. The first five seasons of the "Live in HD" program had received mostly positive reviews in the community.

Mass Marketing 8

Mass Marketing Marketing Sharpe Price 8

Harvard Business Review

NOVEMBER 17, 2015

Companies that separate the roles of CEO and chairman and appoint strong outsiders to the latter position may have one advantage: they are more likely to benefit from strong governance. Meanwhile, Dr. Piech was obsessed with achieving dominant global market share, which included a larger presence in the U.S. Take the case of BP.

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

MARCH 1, 2013

And it’s likely to stay that way until a start-up comes along that manages to make mobile dating not weird by offering women — and the men they want to meet — control, incredible filters, and clarity of mission. Until then, [women are] left to scroll through page after page of unappealing options.”. BONUS BITS: Finally!

Mass Marketing 8

Mass Marketing Consensus Stress Marketing 8