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How GE Stays Young

Harvard Business Review

Under CEO Jack Welch in the 1980s and 1990s, they adopted operational efficiency approaches (“ Workout ,” “Six Sigma,” and “Lean”) that reinforced their success and that many companies emulated. Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets.

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Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business Review

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. Increase operating margins to 18% (by cutting expenses).

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In Big Companies, Lean Is Only One Piece of the Puzzle

Harvard Business Review

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. To us, there are few better examples at demonstrating the power of the Lean Startup. But like disruption before it, the zeitgeist around lean has in some ways grown apart from the power and purpose of the idea.

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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands. Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it.

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The Barriers Big Companies Face When They Try to Act Like Lean Startups

Harvard Business Review

It turns out that many aspects of lean startup, like showing rough prototypes to customers before you’ve invested lots of time and money, iterating based on their feedback, and letting data prove or disprove your hunches, all have powerful appeal inside big companies, where endless meetings and executive approvals often bog down innovation.