Harvard Business Review

MARCH 15, 2013

Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands. Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it.

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

MARCH 22, 2011

Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. Possibilities included areas like flat screen TVs, uninterruptable power supplies, or smart utility monitoring of homes. "We The technology was great. But they still failed.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

MAY 30, 2013

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. To us, there are few better examples at demonstrating the power of the Lean Startup. But like disruption before it, the zeitgeist around lean has in some ways grown apart from the power and purpose of the idea.

Company 9

Company Ries Maturity Innovation 9

Harvard Business Review

JUNE 13, 2014

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. Approaches like these overlook the importance of brand strategy as the foundation for a successful launch.

Brand 9

Brand Ries Entrepreneur Agility 9

Ask Atma

MAY 5, 2012

What I didn’t understand then, was that the beauty and power of a business model is not that it is just a boiled down summary of a business plan, but rather a way to change my psychological approach to building a business. In this article, my description of management 3.0 I include links to their work at the end of this piece. Ash Maurya.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

MAY 30, 2018

You’re probably familiar with the “minimum viable product” of Eric Ries’ Lean Start-Up fame; but here I’m talking about the acronymically identical “minimum viable pilot.” The technology held appeal for network engineering departments at both telecom providers and digital service providers.

KPI 9

KPI Innovation Ries Banking 9

Harvard Business Review

AUGUST 16, 2016

It turns out that many aspects of lean startup, like showing rough prototypes to customers before you’ve invested lots of time and money, iterating based on their feedback, and letting data prove or disprove your hunches, all have powerful appeal inside big companies, where endless meetings and executive approvals often bog down innovation.

Company 8

Company Airlines Ries Survey 8