Leading Blog

APRIL 16, 2020

I DEAS shared have the power to expand perspectives, change thinking, and move lives. Jack Trout on the simple approach to success: “Trying harder, believing in yourself, walking on fire, and saying, ‘yes I can’ are not steps up the ladder of success. Source: The Power of Simplicity by Jack Trout with Steve Rivkin.

Trout 249

Trout Rivkin Welch Open-book 249

In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. Today, Monster Beverage keeps chugging along at a phenomenal 30% annual growth rate.

Trout 249

Trout Reis Sports Brand 249

Lead on Purpose

OCTOBER 23, 2009

As I began reading them it didn’t take me long to realize the power of this book. Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public. Followers trust it’s the right direction.

Succession 154

Succession Covey Trout Godin 154

Persuasive Powerhouse

SEPTEMBER 8, 2010

It’s hard for us normal folk to imagine how disconnected those in positions of power and privilege can be from what we experience, but it it all too common. Turns out he was just a normal guy who loves trout fishing. That story made the rounds for several months and damaged that exec’s reputation.

Blog 172

Blog Self-aware Trout Learning-by-Doing 172

Miles Anthony Smith

AUGUST 7, 2018

Ensher, Ph.D ( Mentoring Professor and Consultant ) Ability to build trust with your team Besides my own “Power Mentoring” than a new book on Making your job a calling by Dik and Duffy Don’t assume all is well on your team - measure it by using Gallup’s engagement surveys 3.

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102

Harvard Business Review

MAY 21, 2012

The real power of the concept of shared purpose is not that it can replace marketing, but rather something deeper. If we can agree on anything as marketers, it is that words have power. (We One does not have to look any further than Al Ries and Jack Trout's bestseller, Positioning: The Battle for Your Mind.

Marketing 12

Marketing Trout Ries Brand 12

Harvard Business Review

OCTOBER 20, 2015

In his book In Search of the Obvious , Jack Trout argued that brands should strive to own one concept in the consumer’s mind; otherwise, “the more things you try to make [a brand] stand for, the more the mind loses focus on what it is.” One unifying theme. Quality and delivery matter. A quote attributed to Carl W.

Brand 8

Brand Storytelling Trout Retail 8