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Brand Exposure

N2Growth Blog

It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure. Once a brand’s appeal begins to erode, it will require significant time and expense to recover. I Think Not. mikemyatt: RT thx @ArtieDavis @MarkOOakes @words4warrio.

Brand 382
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Scan for the 3 key ingredients of trends to survive in the Expectation Economy

Strategy Driven

Trend-Driven Innovation , as detailed in our book of the same name, is the end-to-end process of tracking changes in these expectations to make sure that your products, services or experiences don’t fall behind. The good news is that you don’t need a PHD in anthropology to spot trends in the wild. Innovations. Drivers of Change.

Trends 50
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How to Turn Disagreements into Great Decisions for Your Small Business

Strategy Driven

I can’t stand people who ramble, use their floor time as a chance to remind us of how smart they are, or someone who takes us on a wild ride of tangents just to arrive at a point that could have stated in a couple of sentences. Disagreements can be one of the best triggers for innovation, strategy and great business decisions.

How To 56
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Guardrails: Keep Your Projects Out of the Weeds

Strategy Driven

’ Before becoming an entrepreneur, he was a skilled executive and market innovator in the corporate world. After 20 years in the technology industry, he discovered that his true passion and talent is in launching start-up companies. He was General Manager at both Mitsubishi Electric and About.com. Consider leaving a comment!

Project 50
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Is Tesla Really a Disruptor? (And Why the Answer Matters)

Harvard Business Review

There’s little argument that Tesla is a wildly innovative company. Tesla clearly doesn’t qualify under the traditional definition of a disruptive innovation. For one thing, it’s not clear what disruptive technology the company is offering. car manufacturer and all but three worldwide.

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The Dell Deal Explained: What a Successful Turnaround Looks Like

Harvard Business Review

That''s the question Michael Dell has been asking himself since 2007, when he retook the top job at the computer company he founded in 1984. By 2007, most had merged (HP and Compaq) or sold some or all of their PC businesses to foreign competitors (IBM to Lenovo; Gateway to Acer). Dell returned as CEO in 2007. The Case of IBM.

Rivkin 15
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Cast the Net Wide – Make the Most of Your Promotional Time and.

Women on Business

Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Connect as many strengths and resources as possible, for innovation lives in fresh combinations. Such involvement can lead to greater visibility. Start small and build up.