Harvard Business Review

JANUARY 3, 2011

As retailers tally up sales from the crucial holiday period, the early returns look good: spending rebounded in 2010, with MasterCard reporting a 5.5 percent — and the 2010 holiday season may mark the first time that online spending accounts for more than 10 percent of all gift purchases. percent increase over the previous year.

Price 14

Price Retail Strategy Discount 14

N2Growth Blog

NOVEMBER 30, 2010

While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. Our Freedom. All Rights Reserved

Blog 373

Blog Ryan B2C Brand 373

Harvard Business Review

SEPTEMBER 21, 2011

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Technology.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

SEPTEMBER 26, 2011

Our analysis showed the top 20 firms in Fortune 's 2010 list of fastest-growing companies received $3.40 coffee sector revenue grew from $28 billion in the late 1990s to $47 billion in 2010. Much of Keurig's success comes from its superior brewer technology and wide variety of K-Cups. of revenue growth. Yet total U.S.

B2C 12

B2C Strategy B2B Waterman 12

Miles Anthony Smith

NOVEMBER 7, 2019

Stay on top of all technological advances pertaining to marketing. This is not 2010, a lot has changed over the past couple of years. This goes for B2B, B2C, and B2B2C markets. Then create a distribution strategy based on the profile, where are these people most likely to go for information? "If

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

OCTOBER 27, 2015

While 44% of EU residents shopped online in 2014, a paltry 15% bought from another member state; barely up by six and a half percentage points since 2010, according to the European Commission’s (EC) “Digital Agenda Scoreboard 2015.” More than 40% in Europe cited fear of failure as a barrier, compared to just 24.0%

Crisis 8

Crisis McKinsey Policies Globalization 8