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The Magnetic Art of Attracting Business

Coaching Tip

If word-of-mouth is so vital to the success of a business, why are so many dollars spent on marketing and advertising? Spending money on advertising is much easier than doing what it takes to have people spreading the word about how great you are. When Doing It All Won't Do: A self-coaching guide for career women.

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5 Must-read Leadership Books for Women Leaders

HR Digest

Written by an ex-advertising executive, Karen Salmansohn, it gives humorous advice to women struggling for success in business. Facebook COO Sheryl Sandberg hit the bestseller list with this book in 2013. Nice Girls Don’t Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers”. by Sheryl Sandberg.

Books 105
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Best HR Software Providers: Standard-setters in performance tracking to 401(K) management

HR Digest

Workable has developed an easy-to-use recruiting software that goes beyond applicant tracking and posting jobs online. Workable’s ‘ Pay as you Go ’ tier allows hiring teams to enable online support, mobile applications, a careers page, interview scheduling and more. Founded 2013. Founded 2021. Business Size: S M L. Founded 2011.

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StrategyDriven Podcast Special Edition 65 – An Interview with Ed Reilly, editor of AMA Business Boot Camp

Strategy Driven

Special Edition 65 – An Interview with Ed Reilly, editor of AMA Business Boot Camp explores today’s management and leadership challenges and the fundamentals that will help those in these senior positions achieve ongoing career success. a leading provider of integrated marketing and advertising services.

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The “Four P’s” of Marketing a Law Firm Online

Strategy Driven

In the course of my years partnering with web developer and SEO specialist Sagapixel, I’ve learned a lot about how to market my firm. Before you commit to paying for advertising services in a market that you may or may not be able to compete in, consider the following: 1. They don’t teach you this in law school! How Do Google Ads Work?

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What the CEO of the “New” Google Needs to Do Next

Harvard Business Review

A quick scan of recent company financials reveals that 90% of the revenues of the entire enterprise, all of which used to be known as Google, came selling advertising — the core business that Pichai will now run. He spent the early phases of his career there as a product manager, working on products such as Toolbar.

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The Big Picture of Business: The Colonel and Me

Strategy Driven

Business development. In 1959, radio stations used to do live remotes from advertisers’ locations. One resulting project was ‘KFC Kalendar,’ an advertising campaign that showcased community events and public service announcements to diverse communities. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.