Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. Rajamannar involved finance early. At many companies we work with, analytics becomes the connective tissue between the different visions of what drives results emerging from marketing and finance.

Finance 14

Finance Marketing P&L ROI 14

Harvard Business Review

NOVEMBER 4, 2015

In many ways, app developers, like popular consumer brands in a supermarket, are locked in a fight for two scarce resources: consumer attention and shelf space. Overall, over 20,000 app developers and companies will have made over $100,000 in revenues — or $8,333 per month — from their apps in 2015.

Development 8

Development Advertising Download Budgeting 8

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). This lack of an analytical approach has traditionally formed a barrier between marketing and finance.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

OCTOBER 28, 2014

Concerns that it wouldn’t have enough cash to finance its holiday stock has apparently led to the company to sell real estate, spin off its Lands’ End brand, and raise $625 million in unsecured loans and equity warrants. With the coming of the automobile and national radio advertising, James C.

Retail 9

Retail Quinn Real Estate Apparel 9

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. The CMO also worked with the finance office and product managers to link pricing and benchmark data into the RFP process, which improved quality and response times.

P&L 11

P&L Banking Marketing Call Center 11

Women on Business

JANUARY 11, 2011

Extended many energy and business credits and incentives, such as the Research & Development credit. Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Extends unemployment insurance coverage through 2011. Stay tuned for more excitement!

Press Release 178

Press Release Discount Insurance PR 178